Pilots Bar & Kitchen
Heathrow Terminal 5
Nestled amongst the luxury brands, Louis Vuitton, Tiffany, Fortnum & Mason, Rolex etc, Pilots Bar & Kitchen celebrates the postwar golden age of international travel. It provides a cool and visually entertaining environment that compliments an inspiring food offer with plenty of visual themes which reference an era when international air travel was portrayed as chic, stylish and glamorous.
o1creative worked closely with food design specialists ‘Rhubarb’ to develop a gourmet fast food concept primarily for travel terminals. Over a 3 month period o1 created operational strategies and brand identity for Pilots Bar and Kitchen which was premiered to critical acclaim in the Luxury zone at Heathrow’s Terminal 5.